EASYEMAIL - PRIVATE GLOBAL EMAIL CAMPAIGN GENERATION TOOL

eMail marketing has been a mainstay tool for many businesses to share news, events, and updates with their customers and prospective customers. Regulations dictate how these mailing lists are created and maintained throughout their lifecycle in order to protect the privacy and individual wishes of the email list members.

EasyEmailOne company's eMarketing manager needed a web-based application to house and manage sample email campaigns, personalized lists, and planner details that would allow members from this company's global sales force to create and schedule email campaigns in a distributed, decentralized manner.

This eMarketing manager turned to the Majec Systems team, led by Maryanne Moore, to build a custom web application on the client's server which allowed sales personnel to log in to their account, view and edit their existing email campaigns, and create new campaigns.

Each campaign allowed the sales person to select from a preset list of HTML-based email templates. From there, they could add their custom messaging, such as callout headers, contact information, and personalized notes. The person planning the email message would select the recipient list from a contact database (or upload a new list) for each campaign and schedule the date on which it was to be sent. This tool allowed members of the company's global sales force to take responsibility for their individual customer communications to increase the relevancy and timeliness of the communication.

Maryanne Moore as Majec Systems' project lead, worked with Oak Sanderson for web design and development and the client marketing communications team, including Deborah Franke.

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