DIRECT MAIL FULFILLMENT HOUSE STREAMLINED WORKFLOW

A business-to-business company's marketing team sought to expand the capabilities of the customer management system to connect it with their supplier that managed direct mail and marketing collateral fulfillment.

The client turned to the Majec Systems team to enhance the SQL Server-based contact database with integrated web forms to an administrative website. These web forms allowed the mail house staff to code directly into the contact database information such as the ship date and product details ordered via the public websites.

The enhancements provided a simple search via contact names and drop-down menus to match all fulfillment packages.

The project streamlined the work flow from initial web request through order fulfillment and tracking. This more efficient process also eliminated reporting delays and reduced overall fulfillment house costs.

 

TECHNOLOGIES USED:

 

 

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